Indonesian fashion industry’s desire to be a reference to Muslim fashion world is getting closer to reality. This is because more and more Indonesian Muslim fashion designers are invited or held a fashion show at the international Muslim fashion show. As the country with the largest Muslim population in the world and supported by abundant creative human resources and cultural treasures, not wrong if the government announced the vision of “Indonesia Towards World Muslim Fashion Center in 2020”.
According to the Director General of Small and Medium Industries (SMI) Ministry of Industry, there are 20 million people in Indonesia who use the hijab. This is consistent with the development of Muslim fashion industry which is 7% every year. Additionally, from 750,000 Small and Medium Industries (SMEs) in Indonesia, Muslim fashion industry control 30 percent of. Of the total search “Muslim fashion” in Google, 77% is apparently derived from Indonesia. Then, 16% of which is from Malaysia and 2% from the UK as well as India and there is 5,447 conversations per day about the veil on Twitter.
Association of Indonesian Fashion Designers Entrepreneurs (APPMI) has the ideals to develop Indonesian Muslim fashion not only in the country, but also to the level of the world. APPMI started the campaign of Muslim fashion industry with a route map Indonesian Fashion Muslim in 2015 can penetrate the ASEAN market, 2020 will be able to penetrate the Asian market, and in 2025 will be already taking the world market and targeting 7 percent exports of Indonesian Muslim fashion.
Various factors that make Indonesian Muslim fashion continues to evolve. From the advent of many communities like Hijabers Community, Hijabers Mom, until the convening variety of bazaar, and Muslim fashion show.
Creativity on Muslim fashion designers can also be seen in Jakarta Fashion Week (JFW) that consistently shows the best works from this category. Jakarta Fashion Week has now been recognized as one of the global Muslim fashion main reference. The works of Indonesian Muslim fashion designer have always received tremendous attention from the international media. Therefore, JFW also involve Muslim fashion designers in the designer capacity building program.
Type of Muslim fashion producers in Indonesia is very various. There are producers that produce Muslim clothing in large quantities at a cheaper price, there are also Muslim clothing sold through the store with a particular brand at a price for the middle class. Besides, Muslim fashion upscale designer began to emerge with their own characteristic.
Besides sold through stores and boutiques, Islamic fashion is also sold extensively in cyberspace by reseller system, drop ship, and tenant system through certain websites.
Creative industries especially Muslim fashion is quite resilient and continues to grow rapidly despite the current challenging conditions and the persistence of global economic uncertainty. The growth of the fashion industry this year is expected to reach 8%. Even the fashion industry was ranked the second after the culinary industry in Indonesia. Creative industries have contributed greatly to the GDP of up to IDR 573.5 trillion, with the support of the fashion industry’s contribution as a second order of about 30% or reach 164.7 trillion after the culinary industry from 15 types of creative industries.